Abstract:

This paper will provide a high level survey of the phenomena designated “social media” and how social media will affect the metrology community. During 2010, more technical-focused organizations are expected to explore and engage in social media activities. The questions these endeavors need to answer are; “what is social media and how best to integrate this new phenomenon into the organizational strategy” and “what are the possible benefits?”

An excellent example of an early adaptation is the National Aeronautics and Space Administration (NASA)  use of social media. One of the primary elements of the NASA social media initiative was developing a comprehensive social media plan and strategy for implementation and control. NASA’s approach started with what social media elements worked towards fulfillment of the overall NASA strategy, while optimizing  the time, resources, and effort involved. The end result was that NASA’s activities in social  media was recognized in February, 2009, when the agency received the “Shorty Twitter Award” as the best producer of short content on Twitter during 2008.

This paper will provide a synopsis of the professionally focused social media continuum by providing an outline for implementation, including resource links, on the following subjects:

• Where Social Media and Metrology Organizational Attributes Intersect.
• How to Implement a Social Media Organizational Strategy.
• The Typical Stages of Social Media Organizational Integration.
• How to Measure Your Social Media ROI.

It is further suggested that, when a comprehensive social media plan is put into place, for any metrology organization the overall value of the organization is extended in a measurable fashion. This value-add is proven with the successes enjoyed by other technology-based organizations with their social media implementation. Of course, these successes are accomplished by proper planning and adroit project execution. The paper will conclude with the justification for, and answers to, the central questions of:

• Do we think social media can transform a metrology organization by itself?Of Course Not!
• Do we think social media can be an effective tool to help add value and credibility to a metrology organization? Absolutely!